Perception of a company key to success
Fall is the time to say goodbye to golf and hello to hockey and (American) football. But, did you realize these sports are actually "cultural icons" with their own rules that dictate the way both players and observers must act? For instance, the often-vigorous cheering we find at a closely fought hockey or football game just wouldn’t be accepted by an audience trying to enjoy the symphony orchestra or a ballet. In fact, I am sure you would be escorted out of the building.
The same goes for the way we dress for various events. We tailor our dress to match the cultural code of our activities. Most of the time, these cultural codes are unwritten, so people learn the code by doing and/or asking around to a more experienced person. Many events publicize the nature of dress they expect. Failing all that, others in attendance will certainly let you know. However, most often, when you look around at the gathering crowd of attendees, you just know whether or not you are dressed appropriately. None of these so-called "rules" are posted on the walls of a sports arena, they are the "unwritten rules" of how a game is played and/or what is accepted as appropriate behaviour at various events.