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Effective strategies for marketing yourself

Political skills often key to self-promotion

Have you ever wondered why your management team always seems to listen to your colleague’s ideas rather than your own? Are you struggling to get your voice heard? Are you frustrated because other people seem to steal or borrow your idea and get credit for it, thus leaving you behind in the dust?

The problem you are experiencing may be twofold. First, you may not understand some of the key dynamics of marketing and therefore fail to plan effectively for your presentation. Secondly, you may not have developed your political skills to the extent you have the right amount of influence and credibility to sell your specific idea.

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